Briscoes needed a step change from the retail ads they were known for to create greater consideration and deliver more margin.
As New Zealand’s oldest Homeware store Stanley St developed a brand ad that celebrates Briscoes long relationship with New Zealanders. We celebrated the birthdays, holidays, relationships, summer and winter nights. We demonstrated that whatever the moment, Briscoes have always been there to help Kiwis 'live for better'.
- Top of mind spontaneous awareness rose 4%
- A 5% increase in brand relevance
- A 5% increase in scores of trustworthiness, approachable and keeps up with trends
- A 4.79% YoY growth. A 38% increase on the previous year’s sales growth