Black Fern

The Black Ferns are New Zealand’s most successful rugby team, winning more World Cups than their male counterparts. But unlike the world-famous All Blacks, the Black Ferns are largely unknown and underpaid, working full-time jobs on top of their training regime.

So, Rebel Sport produced a campaign featuring a little know Black Fern, with a remarkable day job. ‘Rugby Fighter’ Rebecca Wood is not only a Rugby World Champion, but she’s also a Firefighter.

We celebrated Rebecca’s double life with an inspiring campaign, making her a household name and got the whole country talking about our greatest rugby team.