Where once, television commercials were central to building a brand, the major shift in media consumption has diminished their role. Users are on multiple devices and operate in an omnichannel world. The user experience is now fundamentally the brand.
And where once agencies would create a single campaign execution across all the different touch points, now there’s a non-stop cycle of analysis, content creation, media planning and delivery.
In an always on environment, brands participate in numerous conversations relevant to individual consumers.
Stanley St is well-equipped in this always-on environment to help clients transition their marketing activity from traditional to digital with strengths in integrating programmatic media buying, deep meaningful insights from data and the creation and production of amazing digital content.
Creativity is now more important than ever. With more screens and shorter durations, creating great storytelling is an art we are well-practiced in delivering.
We cannot deliver our best every day without creating strong partnerships with our clients, smart people partnering with smart people.