COVID-19: Media Consumption Trends During Lockdown

In Summary

  • COVID-19 has created a massive water cooler effect. 
  • Significant increases in News is driving broader consumption across FTA TV & online news sites.
  • People have taken advantage of the lockdown to explore their passions and interests.
  • YouTube not just an entertainment channel but a “how-to” channel.
  • Search terms for more information significantly increased.
  • But so have much more emotional & empathetic search terms.
To read our detailed breakdown of NZ media consumption figures during Covid-19 lockdown please view the full presentation here.

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