Emily Scovell v5

Stanley St appoints new Chief Media Officer

Following an extensive search to appoint a new Chief Media Officer, Stanley St is delighted to announce that Emily Scovell will step into this role at the Auckland-based advertising agency.

This is a critical role for the future success of Stanley St, and the agency is excited to have Emily’s experience and determination to take on this leadership position. 

Emily has been part of the Stanley St team since October 2021, as Head of Media Strategy and Planning. 

As well as delivering great work for our clients, she has been a strong advocate of ‘walking the walk’ when it comes to creative and media integration. A subject she can talk about all day, having delivered a thesis on it before. 

“I’m delighted to appoint Emily into the lead media role. Stanley St and our clients are already benefiting from her 15-year experience, spanning London and New Zealand, and her proven and award-winning success across strategy, planning and implementation,” Stanley St CEO, Siobhan Burke said. 

“In Emily’s new role we will further harness her amazing background and extensive experience leading large teams. Emily’s tenacity for finding audience insight, new media, and her ability to find innovative ways to use existing media really sets her apart from the rest.”

“I came to Stanley St for the integrated opportunity. Being part of the culture here has allowed me to really live what this means, from theory to practice, and having access to a broader and more diverse group of advertising specialists has allowed me to sharpen my craft skills. ” Emily Scovell said.

“Media is a key ingredient of Stanley St’s secret sauce. It unlocks our ability to do work no other agency could, delivering results that our clients value and that potential clients envy.”

Emily joins other recent key appointments to ensure the agency continues to deliver sharp and valuable strategic partnerships with our clients.

The appointment of Emily Scovell comes as Stanley St puts an increased focus on digital, with the recent addition of Ankit Sehgal to the role of Chief Digital Officer, and Jack Lightfoot as the new Head of Search.

Ankit Sehgal comes to Stanley St as the former Chief Digital Officer for Realestate.co.nz and Jack Lightfood, originally from the UK, joins the team following a recent stint across the Tasman as Starcom Australia’s National Search Solutions Director.  

This focus on driving efficient client growth through strategic innovation, creative automation and data-led strategy is another step Stanley St are taking towards ensuring they harness the power of intelligence to achieve real world results and value for their clients.

“The beauty of Stanley St is that we are both digitally focussed, yet our experience and insights give us the ability to continue to deliver channels critical to our clients’ needs.” Siobhan Burke said.

“Emily Scovell brings us energy and experience to keep us focussed on identifying opportunities for clients who always want to stay ahead of the market trends. 

As part of the wider Waitapu Group whānau we also have a unique ability to draw on expertise and capabilities such as in-house production, in-store, OOH channels and cultural expertise, with brands such as HYPER, Tātou and Culture.”


Contact Hon. Kris Faafoi

CE, Dialogue22 

Mob + 64 21 821 579