New Zealand specialist investment manager, Fisher Funds, has appointed the country’s largest independent agency, Stanley St, as its agency of record for strategy, creative, brand and media work following a competitive pitch.
Launched in 1998, Fisher Funds offer a full range of growth and income investment solutions and are one of the country’s leading KiwiSaver providers.
Says Marcus Wild, CMO of Fisher Funds: “We like to think of ourselves as different from other investment solutions providers…..We put the investor at the heart of everything we do, so it was important to us when selecting an Agency partner that they reflect these values. Throughout the process we were impressed with the different approach Stanley St took in response to our brief and in getting to know our business. They demonstrated throughout a collaborative and thoughtful approach involving us into their process and wowing us since the first engagement.”
Siobhan Burke, CEO of Stanley St says “We could not be more excited to get started with Fisher Funds. Like them, we do things a little differently, approaching problems in unique ways and generating creative solutions to problems others might not think about. We’re super excited to be partnering with Marcus and his team to help them achieve not only their goals, but the ambitions of their current and potential customer base as well.”
Stanley St takes pride in its ability to deliver their clients a unique blend of strategy, creativity, design, cultural intelligence, media, social media, data science, analytics, editorial and journalistic skills, all under one roof. Together, with unparalleled in-house film, photographic and content production capabilities with the flexibility and agility to react in real time. This fully integrated approach played a key role in the announcement of this appointment.
Brad Collett, Executive Creative Director, says “Winning Fisher Funds demonstrates that our integrated approach with media and creative is working and I can’t wait to colab with Marcus and his team to bring the overall vision to life. It’s an exciting time at Stanley St, we’ve been going from strength to strength.”
Marcus continued “Stanley St brought thinking that truly impressed us. An exciting creative idea grounded by a powerful and inspiring message, combined with innovative and compelling media thinking brought to life with an impressive level of in house production capability that has us all very excited about the possibilities ahead. Appointing them as our agency partners is one of the easier decisions I’ve made in recent times”
The Fisher Funds and Stanley St partnership is effective immediately.
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