Auckland Tourism

Awesome Auckland

A geo-enabled mobile site to promote attractions in Auckland.

Desktop 12
Client Auckland Tourism
Date Jan 2017

Our goal was to have visitors do more, see more, stay longer and positively share their Auckland experience with others, thanks to a simple mobile recommendation system based on context and proximity, to provide immediate answers to the question, “What should we do next?”. We called it Awesome AKLD.

Our strategy was to promote the Auckland Supersprint race weekend at Pukekohe as the main drawcard, then use the mobile site to promote the many other attractions: events, clubs, shows, thrills, spills, culinary experiences etc.

AwesomeAKLD Device
AwesomeAKLD Feature