Briscoes have taken their ownership of 'you'll never buy better' a step further in a new brand ad that celebrates their long relationship with New Zealanders. The 45 second film, highlights the huge part Briscoes has played over the years in making the lives of Kiwis better. The celebrations, the birthdays, holidays, summer and winter nights. You name it, Briscoes have always been there. It’s an acknowledgement that we’re all human and life isn’t always perfect but that the good outweighs the bad so celebrate the wins and 'live for better'.