Auckland Transport

The Most Dangerous Stunt in the World

Distracted driving awareness campaign with Zoë Bell.

Client Auckland Transport
Date Dec 2018

Too many people die on New Zealand roads every year due to distracted driving and the problem is only getting worse, with distracted driving accounting for 26 deaths and 277 serious injuries between 2013 and 2018 in Auckland alone.

Auckland Transport teamed up with Stanley St and an iconic Hollywood stuntwoman, New Zealand’s very own Auckland-raised Zoë Bell, to spread the message that ‘no one is invincible’.

Results:

  • 1m+ Organic video views 
  • 3,000+ Videos shares
  • 21,000 Clicks to client website
at stunt secondary