Plant-based milk offers an environmentally sustainable alternative to dairy but negative preconceptions about their taste hinder adoption. So, we needed to nudge people into trying them. We created the Garden of Goodness, a living garden filled with delicious vegan dishes that look like real fruits and vegetables.
Housed in a purpose-built terrarium, visitors could help themselves by picking these healthy snacks off trees and vines or by pulling them from the edible soil. With thousands picked and eaten over three days, So Good helped New Zealanders discover sustainable and delicious alternatives to dairy.