Tourism NZ
Do Something New
Do Something New, New Zealand
When New Zealand closed its borders in March 2020, the country not only kept the virus out, but also the tourists. With international travel off the table, we needed to find a way to get people who were already here, to get out there and explore their own country. So Tourism New Zealand launched the campaign ''Do Something New" which challenged Kiwis to break out of their usual holiday routines and discover their own backyard.
Awards
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