Finger Kickin' Good

To celebrate KFC’s long-standing partnership with Super Rugby, we created a campaign that let all New Zealanders kick it with the pros. With a Finger Kickin’ Good mobile game that interacts with your environment as seen through your phone, a TV and out of home campaign to support it, and some epic prizes, we let fans get in on the action together - whether they’re at home, at the game, or out with their mates.