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Purpose of workshop is to create pathways for your team to apply AI to your marketing operations. Includes an overview of tools and use cases from your industry (or similar). Workshop focusses on pre-identified problems to be solved/opportunities for AI to improve the efficiencies and output of your team. Includes the development and documentation of AI enabled solutions and their benefits plus an overview of risks/considerations in successful deployment. Also includes and overview of foundations required to help you successfully adopt AI including Governance, Data integrity and Data security consierations. Output includes a 90 day action plan for implementation.

Evaluate current online visibility and ranking of your website. Assess quality and relevance of content. Examine technical aspects of website & issues that may affect SEO ranking. Review optimisation of on-page SEO elements. User Experience (UX) evaluation, including navigation, page load times, and mobile responsiveness. Identify relevant keywords and phrases that can improve the website's search visibility. Output includes report of findings and recommendations to address issues identified.

Evaluate performance of paid search campaigns using key performance indicators. Assess relevance/quality of ad copy and landing pages. Review the selection/usage of keywords and opportunities for refinement. Analyse the budget allocation and bidding strategy. Examine usage of ad extensions/formats to improve visibility and user engagement. Ensure proper conversion tracking is in place to measure the effectiveness of paid campaigns and attribution. Review targeting settings to reach the most relevant audience segments. Output includes report of findings.

Initial Consultation and objective setting for website/app and GA4 setup. Examination GA4 property and data stream settings to optimize for business needs. Verification of correct GA4 setup, including property configuration, data stream setup, and integration with other Google services. Evaluation of data collection methods. Analysis of event tracking setup to align with business objectives and accurate tracking of user interactions. Assessment of audience definitions /segmentation to ensure they are tailored to your goals. Review of setup to ensure critical actions are being captured and attributed correctly inlcuding recommended adjustments. Output includes report of findings.

The use of third-party cookies is being phased out in Google Chrome (and already in Firefox and Safari), a move that has significant implications for digital advertising, website functionality, and user privacy. This transition will affect how we track user behavior, target advertising, and measure the effectiveness of digital campaigns. This audit will evaluate your preparedness for this transition, and make recommendations to adaptations needed across your digital marketing strategy, and alternative tracking and targeting technologies to minimise disruption while we adapt to the new world of digital measurement.

Articulation of your organisation's brand and point-of-difference versus your competitors to guide communications across existing customers and paid, owned and earned channels. Includes Brand on a Page which outlines how your brand behaves, looks and talks in the market plus a brand strategy document.

Development of 3 logo design options and logo use guidelines for preferred concept.

Designed presentation from provided content using your organisation's template/brand guidelines. Up to 50 slides including up to 20 diagrams/graphics plus 20 (royalty free) images if required.

Designed report from provided content using your organisation's brand guidelines. Up to 100 pages including up to 20 diagrams/graphics plus 20 (royalty free) images if required. (Timing based on all content provided at commencement)

Focus groups with customers, or buyers in your category to generate insights to inform your product/service development or communications. *2 x Groups Auckland based Includes questionnaire development for relevant groups including script, facilitating workshop and documenting findings (excludes participant recruitment costs.) Output includes report with research results and analysis.

Creation, distribution and analysis of survey which determines existing customer attitudes to your business and product/services. Includes questionnaire development, survey implementation, analysis of results (excludes survey deployment costs outside existing customer database). Output includes report of findings. Online survey 750 sample size

A deep dive of key media trends and innovation shaping the landscape and how macro conditions impact media, as well as world class examples of innovation (tailored and made relevant to your brand). Includes documentation of clear and bespoke considerations / actions.

Review and analysis of your competitors' media footprint. Thsi report will delve into overall volume of media spend for your defined competitor set with a look at seasonality, channel splits and inferences around target audience and media strategy. This can help to contextualise your appropriate budget levels relative to competition and category by selected channel and time period.

Confused about what social media platfroms to be on, how often to post, and who to target for the best return? Our tailor-made Social Media Strategy answers all these questions providing you with a comprehensive plan that will show how best to use social media strategically for your business. We dive into the role of social media for your business, your objectives, and audience to craft a personalised strategy that encompasses recommended social media platforms, content pillars, formats, content types, paid media and more.

Elevate your brand's online presence and save hours with our Social Media Management service - a comprehensive solution tailored to amplify your voice in the digital world. We take the reins, from meticulous planning and creative content creation to timely posting across your chosen platforms and engaging with your social community.

Don't have the time to answer every question and comment you receive on social media? Our Social Monitoring & Engagement service takes the pain away and see's us replying to comments, sparking conversations, and engaging with your community across social media. With robust processes in place, you can focus on other parts of your business and rest assured all questions are being replied to accurately and quickly.