Auckland Council

A Kauri Cries

Raising awareness to save our iconic kauri trees.

Client Auckland Council
Date Feb 2016

The kauri is an iconic New Zealand tree that can live for thousands of years but there's a disease that is silently killing them and it's spread by the people who love our trees the most - bushwalkers.

Kauri dieback is caused by a microscopic organism that hitches a lift on their shoes and when it infects a tree, it rots the root system and then continues to travel upwards until it dies. You can tell a kauri is infected because it will start weeping gum, in an attempt to wall off the disease.

83% of bushwalkers walk past the cleaning stations in place to prevent the spread of the disease. How could we raise awareness of the disease in a unique way so that we may change this behaviour?