Department of Corrections

Importance of Why

When you have a why, nothing else matters.

Client Department of Corrections
Date May 2020

A special Department of Corrections campaign

Our client the Department of Corrections approached us to help them create a very special campaign. It takes a special kind of person to do the work that the staff at Corrections do. Every day, these people go to work and do the job others won’t.

Prisons are an environment like no other, and sometimes it’s easy to forget why you do the work that you do. But when you have a 'why', nothing else matters. It becomes your driving force to make a difference in the world.

The Department of Corrections wanted to encourage their staff to find their higher purpose, and to feel proud of the incredibly important work they do every single day.

We helped Corrections shift their perception of themselves, viewed through this lens of a higher purpose and, in turn, build internal morale to encourage whānau and friends to think about a career with Corrections.