KFC needs to compete more effectively with McDonalds this Summer; who had frozen coke, soft cones and Kiwiburger last year. We needed a greater emotional connection this summer.
We identified that the Kiwi summer is an oxymoron. We love it in spite of all those little uniquely Kiwi challenges that get in the way: dogs hiding the cricket ball, seagulls stealing our food, and unpredictable weather. In fact it’s overcoming these little challenges, with our number 8 wire attitude, that make it a Kiwi Summer. And we love it for it.
So we took a uniquely KFC point of view to those much loved New Zealand Summer challenges.