New Zealand Police

Breaking News

Giving potential recruits the right information through access to real police officers.

Client New Zealand Police
Date Oct 2018

Research shows, when considering an application to New Zealand Police, potential recruits are seeking out real cops and asking them questions in order to address their queries. However, not everyone knows a cop they can talk to, so how can they connect to this information?

‘Breaking News’ is all about asking questions and getting answers, where we see the New Zealand public take over a press conference, with a bit of friendly interrogation, if you will.

The video, which launched on the New Zealand Police Facebook page, encourages potential recruits to sign up at or get more answers on New Zealand Police’s new ChatCops digital platform, where they can view most frequently asked questions via video response, featuring over 100 real Police officers.

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