Rebel Sport

Black Friday

Client Rebel Sport
Date Nov 2020

The Black Friday to Cyber Monday weekend is the most lucrative but also the most competitive retail period in the calendar. Win here, and you have a good year. Lose, and the balance books don’t look so good.

To ensure Rebel Sport stood out over Black Friday we made the entire weekend synonymous with sport by turning it into a giant competition, with Rebel Sport at its centre.


  • Rebel Sport managed to achieve a 24% increase in sales Year on Year
  • We didn’t need to deep discount ensuring greater margin on the products we sold.
  • Achieved 3.5x greater Share of voice than Kathmandu, 8x greater than Torpedo 7 and 19.2x greater than Stirling Sport
  • Resulted in an ROI of 1:24
rebel bf secondary