Rebel Sport

What's your Why

Athlete Malakai Fekitoa tells us about his driving force.

Client Rebel Sport
Date Jan 2017

Like an emotionally charged, locker room pre-test pep talk, the 'What's your Why' campaign featuring professional athlete Malakai Fekitoa, in collaboration with Detroit-based motivational speaker, Eric Thomas, illustrates why fierce motivation can be a powerful driving force to defy odds and prove even the staunchest of critics' wrong.

In the first two weeks, the campaign reached over 1 million unique Facebook viewers, and half a million views on YouTube.

In the first two weeks, the campaign reached over 1 million unique Facebook viewers, and half a million views on YouTube.