Rebel Sport

Black Fern

Celebrating our Black Fern's double life with an inspiring campaign.

Client Rebel Sport
Date Mar 2017

The Black Ferns are New Zealand’s most successful rugby team, winning more World Cups than their male counterparts. But unlike the world-famous All Blacks, the Black Ferns are largely unknown and underpaid, working full-time jobs on top of their training regime.

So, Rebel Sport produced a campaign featuring a little know Black Fern, with a remarkable day job. ‘Rugby Fighter’ Rebecca Wood is not only a Rugby World Champion, but she’s also a Firefighter.

We celebrated Rebecca’s double life with an inspiring campaign, making her a household name and got the whole country talking about our greatest rugby team.