Date Mar 2023
Eau de Colonel
What do you do when your product has the most recognisable scent in the world? You bottle it. KFC’s No.11 Eau de Colonel was created by a world renowned high-end perfumier, based on the unforgettable aroma of KFC.
On Valentine’s Day we released the secret with a print and OOH campaign, directing people to our microsite where they could win one of the exclusive bottles. The campaign itself was disguised as a high fashion perfume ad, full of sensual moments until the rug is pulled right at the last minute to reveal that it’s actually shot in a KFC store.
It was so successful, Wendy’s even did a parody ad of our perfume parody ad.