New Zealand Police

Brand Redesign

Putting the Aotearoa back in to New Zealand Police.

Client New Zealand Police
Date Jan 2018

For the first time in 25 years, the New Zealand Police have a unified and modern brand identity. To avoid any public confusion we created an evolution of the existing Police brand identity. It now has a more professional, approachable, and unified look.

Everything in the brand refresh including the supporting elements of signage, wayfinding, brand collateral and responsive logos, has been carefully considered to convey a strong unified voice.

4 485Design New Zealand Police Brand Identity
2 485Design New Zealand Police Brand Identity
5 485Design New Zealand Police Brand Identity